As Periscope or Facebook Live become more dominant in live streaming, it’s sometimes hard to know which to use. Tap into your Twitter audience with Periscope, or just broadcast to your Facebook audience?
During two recent events in Bradford we used both Periscope and Facebook Live at the same time. This helped us reach different audiences, and was a good opportunity to directly compare the two platforms. Here’s what happened and what I have concluded from the experiments.
The Queen’s 90th birthday celebration event in Bradford
Live viewers: 183
Replay viewers: 106
Offensive comments: 4
Total views: 2,600
Maximum concurrent viewers: 12*
Vigil for the victims of the Orlando shooting
Live viewers: 641
Replay viewers: 233
Offensive comments: 12
Total views: 2,100
Maximum concurrent viewers: 15*
With my two experiments I found that Periscope (linked with Twitter) was particularly good at reaching an audience specfic for an event, sometimes people in different parts of the world who had no prior relationship with our accounts. Whereas Facebook Live is good at reaching a large number of people in an existing audience and their friends.