My shortlisted video in the Comms2point0 #UnAwards15

I nearly changed my mind and didn’t enter the 2015 UnAwards. More on why later. I did enter in the end, and I’m glad I did so. I submitted my after-school cooking club video, which got shortlisted in the ‘best use of video’ category.

The video took just 24 hours to make. I shot it on my iPhone (using a RØDE SmartLav+ microphone for the interviews) and edited it the next day using iMovie on an iPad. While I have included the YouTube version in this blog, I made the video primarily for Bradford Council’s Facebook audience, which includes a lot of parents of school age children. The success of the video on Facebook was the main reason I chose to submit it for the UnAwards.

I have written before on this blog about video and how important it has become as a communications channel. I have also written for comms2point0 about how there is far more to video now then simply YouTube. If you want to make better videos, I can highly recommend the comms2point0 video skills workshops. My after-school cooking club video wouldn’t have been as good had I not attended one of the sessions.

Being shortlisted in the UnAwards was a nice pat on the back, and I’m glad it gave me the opportunity to look back at my work. There were some terrific videos shortlisted, and it’s good to see such creative work happening in the public sector.

The reason I had a swerve and nearly didn’t enter the UnAwards was evaluation. I need to be better at it. I produce a lot of content I am proud of, and frequently succeed in engaging residents. But I need to get better at measuring the value of my work and illustrating how my work helps Bradford Council achieve outcomes.

Evaluation is (quite rightly) a key criteria in the Comms2point0 UnAwards. There is a clue in the name of the category that I entered: “Best use of video”. Not just the “best videos”, but videos that have been used most effectively to achieve something.  Hence me feeling unsure whether I had done enough to justify entering.

My main goal for 2016 at work is to find time to evaulate my work before moving on to the next thing. That’s easier said than done with so many projects on the to do list. It’s a constant dilemma, as it can sometimes feel more important to start the next project rather than evaluate the last one.

Every time I see Dan Slee he reminds me how important it is to measure the value of all that we do in comms and marketing. Dan is an advocate of the Barcelona Principles, and I feel we could all learn something from these.

If I can measure the value of my work better during the next year, I will enter the 2016 UnAwards.

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albfreeman

I am a digital communications and marketing officer for Bradford Council and a musician.

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